![]() ![]() “Anybody that is creative or doing something that is a little different seems to be doing OK,” noted Jeph Hemmer, principal of Avatar Imports. Last fall, Andrew Marc launched a women’s and men’s sportswear line, building on its following in better outerwear. The outerwear and sportswear house, based here, plans to open a flagship here next spring, as well as offer brand licenses aimed at expanding a cadre of licenses in such areas as accessories, watches, luggage, eyewear and home, bed and bath products. “There’s just so much the customer can take.”Īndrew Marc is launching a brand extension for fall dubbed On The Marc, a concept that is not product specific, but driven by the global expansion of status brands around the world. “The customer is primed for new things in her closet and she is ready to buy,” added Duncan, who blames minimalist, neutral designs for stagnant sales in past seasons. This gives them a feeling of what the rest of the line looks like,” Duncan said.ĭuncan expects that with the launch of Lecomte, the company will see a 15 percent gain for fall compared with a year ago, when business was flat. “Customers get the idea of the outfits that way. Lucia is distributing posters of Lecomte outfits to its existing specialty store clientele for in-store display. Penney, Belk Stores and Federated Department Stores. Lecomte, a head-to-toe, wool-blend knit line with wholesale prices of $65 to $85, is targeting better chains like Saks Fifth Avenue and Nordstrom, while That’s Me and the flagship Lucia line are shooting at J.C. ![]() 8-9 to launch a fall campaign for Lucia, That’s Me and the new-for-fall Lecomte. Lucia brought its national sales force to its Winston-Salem, N.C., headquarters on Feb. Knitwear maker Lucia also plans a nationwide push into department stores, following increased sales for spring and summer, said Joan Duncan, director of merchandising and design. Liola projects a 25 percent increase in sales this season, following a 28 percent increase for spring. Lo Iacono said the company aims to break into department stores with this fall’s campaign, which is set to start at the end of the month. ![]() Liola also mails a seasonal catalog, offering retailers exchange and reorder options within the same season, said Giorgio Lo Iacono, who also owns freestanding Liola retail stores in San Francisco and Beverly Hills.Īdditionally, Liola has pushed prices down by 5 percent for its fall collection, now wholesaling roughly at $40 for skirts and $300 for suits. The American marketing effort for Liola, a vertical Italian knitwear maker that produces yarn to finished garment, is focused on encouraging specialty stores to build up a Liola corner. The initial run will be 5,000 copies and it will promote the fall collection. To increase its visibility to retailers, Versailles will distribute a wholesale catalog to stores for the first time. ![]() I haven’t seen a continual rise in years.” Harry Yamini, vice president at Versailles, the clothing division of Los Angeles-based importer Pak 2 Inc., said while he was somewhat optimistic about the coming season, “the market has been up and down. Vendors said that as small retailers continue to buy closer to season, they are challenged to produce and import in a more timely manner. To reach these goals, the vendors are adapting marketing strategies to rally demand for upscale apparel at boutiques and department stores. NEW YORK - Bridge and designer manufacturers are counting on energetic colors and designs to brighten fall sales, but they’re not taking any chances that fresh looks alone will keep up the sales momentum.Įncouraging spring and summer bookings have led several firms to predict increases of 15 to 50 percent for fall. ![]()
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